80/20 Internet Lead Generation
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What’s it about?
Stop chasing vanity metrics. This book shows you how to apply the 80/20 rule to find the 20% of your marketing efforts that generate 80% of your leads—and double down for explosive growth.
You’ll learn
- Identify your highest-impact lead channels
- Craft a magnetic message that attracts ideal buyers
- Simplify forms to boost conversion rates
- Automate nurturing sequences that build trust