80/20 Sales and Marketing
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What’s it about?
A radical manifesto revealing why 80% of your results come from 20% of your efforts—and how to ruthlessly focus on that vital minority to explode your sales and marketing effectiveness.
You’ll learn
- Identify and clone your top 20% customers
- Craft a Unique Mechanism that sells
- Use the 80/20 Grid to kill weak products
- Diagnose before you prescribe in sales