China’s Super Consumers
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What’s it about?
China's middle class has become a new breed of 'Super Consumers'—digitally native, aspirational, and rewriting the rules of global commerce. This book reveals how brands must adapt to survive in the world's most dynamic market.
You’ll learn
- Understand the Super Consumer mindset
- Master China's digital ecosystem
- Localize deeply, not superficially
- Navigate the unique political economy