The Art of the Start cover

The Art of the Start

9 min read 12 min listen Narrated by Sophie
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What’s it about?

A no-nonsense manifesto for launching anything new, from a former Apple evangelist who replaces complex business plans with a one-page mantra and a relentless focus on making meaning.

You’ll learn

  • Replace mission statements with a punchy mantra
  • Make meaning, not just money
  • Ship a minimum viable product fast
  • Pitch in 10 slides, not 40