
The Art of the Start
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What’s it about?
A no-nonsense manifesto for launching anything new, from a former Apple evangelist who replaces complex business plans with a one-page mantra and a relentless focus on making meaning.
You’ll learn
- Replace mission statements with a punchy mantra
- Make meaning, not just money
- Ship a minimum viable product fast
- Pitch in 10 slides, not 40