Big Weed
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What’s it about?
An entrepreneur's gritty journey to build a legal marijuana empire, battling cash-only operations, absurd regulations, and cultural stigma to create the Anheuser-Busch of weed.
You’ll learn
- Scale beats small-time in legal weed
- Cash-only operations are a nightmare
- Bridge grower culture with corporate rigor
- Normalize the product to win consumers