The 22 Immutable Laws of Marketing
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What’s it about?
Marketing isn't about products—it's about perceptions. This classic reveals 22 unforgiving laws that govern how brands win or lose in the customer's mind.
You’ll learn
- It's better to be first than better
- Create a new category if you can't lead
- Own a single word in the prospect's mind
- Admit a negative to gain a positive