Irresistible Change cover

Irresistible Change

9 min read 12 min listen Narrated by Sam
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What’s it about?

Most change fails because it feels like a threat. This book shows how to design change that people actually want by satisfying their needs for autonomy, competence, connection, and purpose.

You’ll learn

  • Why people resist change—and what to do instead
  • How to give people autonomy during transitions
  • Designing for mastery and small wins
  • Building a shared narrative that inspires action