Free Prize Inside cover

Free Prize Inside

11 min read 13 min listen Narrated by Sophie
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What’s it about?

Instead of spending on ads, redesign your product to include a remarkable, unexpected feature that makes people talk. This 'free prize' turns your product into its own best advertisement.

You’ll learn

  • Find your product's 'free prize'
  • Focus on the edges of the market
  • Design for remarkable experiences
  • Empower internal 'sneezers'