The Sell cover

The Sell

9 min read 12 min listen Narrated by Sam
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What’s it about?

Fredrik Eklund redefines selling as a human, creative act of connection and authenticity, not manipulation. Learn to sell yourself by being a farmer, not a hunter.

You’ll learn

  • Sell yourself, not just a product
  • Adopt the Farmer mindset over Hunter
  • Use 'Yes, and…' to build collaboration
  • Master the follow-up as a superpower