Building a StoryBrand 2.0
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What’s it about?
Stop confusing customers. Donald Miller's StoryBrand 2.0 framework shows you how to clarify your message by making the customer the hero and your brand the guide—so they buy because they understand the story.
You’ll learn
- Position customer as hero, brand as guide
- Name the villain and internal problem
- Offer a simple three-step plan
- Use transitional calls to action