Predictably Irrational
Read this summary in any language — built-in translation in the reader.
What’s it about?
Why do we pay more for a painkiller that costs more? Why does a free chocolate make us irrational? This book reveals the hidden forces that systematically shape our decisions—and how to outsmart them.
You’ll learn
- How relativity tricks your choices
- Why 'free' makes us lose our minds
- The clash between social and market norms
- How to pre-commit for self-control