The $12 Million Stuffed Shark cover

The $12 Million Stuffed Shark

10 min read 13 min listen Narrated by Sophie
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What’s it about?

Why does a dead shark sell for $12 million? This book reveals the bizarre economics of contemporary art, where branding, scarcity, and status turn everyday objects into luxury assets.

You’ll learn

  • Art value is driven by branding, not materials
  • Auction houses create drama to inflate prices
  • Collectors buy status, not aesthetics
  • Mega-galleries control the market