Selling to the Old Brain
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What’s it about?
Neuroscience reveals why most marketing fails: it speaks to the rational brain, not the primal 'Old Brain' that makes all buying decisions. Learn the six triggers that force a yes.
You’ll learn
- Why the Old Brain is the real decision-maker
- Six primal triggers that compel action
- How to frame every message as self-interest
- The power of contrast and tangibility