Guerrilla Marketing
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What’s it about?
A manifesto for underdogs, this book flips traditional marketing on its head, showing how small businesses can outsmart big competitors using creativity, psychology, and relentless follow-through instead of big budgets.
You’ll learn
- Marketing is an investment, not an expense
- Focus on a narrow niche to dominate
- Give value first to build trust and authority
- Retain customers; they're your best marketers