Great by Choice
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What’s it about?
Why do some companies thrive in chaos while others crumble? This book reveals that greatness isn't about luck or bold risk-taking—it's about disciplined, almost boring behaviors that turn uncertainty into advantage.
You’ll learn
- Set a non-negotiable 20 Mile March
- Practice productive paranoia
- Fire bullets, then cannonballs
- Build a SMaC recipe for consistency