The Tipping Point
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What’s it about?
Discover why some ideas explode into epidemics while others fizzle, and how three simple laws—the Law of the Few, the Stickiness Factor, and the Power of Context—can help you spark a social contagion.
You’ll learn
- Identify Connectors, Mavens, and Salesmen
- Make your message irresistibly sticky
- Harness the power of environment
- Small changes can trigger big shifts