Soft Power
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What’s it about?
In a world of clattering tanks and blustering ultimatums, Joseph Nye reveals that true power lies not in coercion but in attraction—the ability to shape what others want through culture, values, and legitimate policies.
You’ll learn
- Power is attraction, not just coercion
- Culture and values shape global influence
- Legitimacy multiplies a nation's power
- Smart power combines hard and soft power