Jab, Jab, Jab, Right Hook
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What’s it about?
A masterclass in social media marketing, using the boxing metaphor of jabs (value-driven content) and right hooks (sales asks) to build relationships and drive conversions on each platform.
You’ll learn
- Give value first with consistent 'jabs'
- Tailor content to each platform's culture
- Earn the right to ask for the sale
- Create micro-content for short attention spans