Sell Like A Spy cover

Sell Like A Spy

8 min read 11 min listen Narrated by Sam
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What’s it about?

Former CIA officer reveals spy-tested techniques to ethically influence, build trust, and guide prospects to buy—without the hard sell.

You’ll learn

  • Use the MICE framework to uncover core motivations
  • Master active listening to find hidden 'hooks'
  • Build a 'cover' as a trusted advisor, not a seller
  • Handle objections by exploring, not arguing