Behind the Cloud
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What’s it about?
How Marc Benioff turned a radical idea—software as a service—into a movement that toppled industry giants, blending guerrilla tactics, a philanthropic model, and relentless focus on simplicity.
You’ll learn
- Sell a philosophy, not just a product
- Use guerrilla marketing to punch above your weight
- Build a community, not just a customer base
- Embrace stakeholder capitalism for long-term success