Competing Against Luck
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What’s it about?
Customers don't buy products; they hire them to make progress in their lives. This book reveals how to innovate by understanding the 'job' your product is hired to do.
You’ll learn
- Identify the struggle, not the customer
- Every job has functional, social, and emotional dimensions
- Compete against all solutions to the same job
- Design the complete experience, not just the product