Cradle to Cradle cover

Cradle to Cradle

11 min read 15 min listen Narrated by Sam
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What’s it about?

A radical manifesto arguing that being 'less bad' isn't enough—industry must design products that nourish the planet, creating a world of abundance, not just sustainability.

You’ll learn

  • Design for biological or technical cycles
  • Eco-effectiveness over eco-efficiency
  • Waste equals a design flaw
  • Products as services, not possessions