How Trust Works
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What’s it about?
Trust isn't a single feeling—it's two dimensions: competence and integrity. Repairing it requires knowing which one you broke, and why an apology can sometimes make things worse.
You’ll learn
- Trust has two dimensions: competence and integrity
- Apologies can backfire for competence failures
- Denial can be more effective than apology
- Rebuild trust with actions, not just words