It’s Not the Size of the Data
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What’s it about?
In a data-drenched world, Koen Pauwels reveals why more data often leads to worse decisions—and how to focus on the metrics that truly drive growth.
You’ll learn
- Prioritize actionable metrics over vanity metrics
- Use experiments to uncover true cause and effect
- Break down data silos for a unified customer view
- Let strategy drive data, not the other way around