Messengers
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What’s it about?
Before we process what someone says, we judge whether to listen. This book reveals the hidden attributes—like status, competence, and trust—that make messengers credible, and how to wield them ethically.
You’ll learn
- Why messenger identity trumps message content
- How to signal competence without arrogance
- The surprising power of attractiveness and likeability
- Building trust as your ultimate influence currency