Myths of Strategy
Read this summary in any language — built-in translation in the reader.
What’s it about?
A no-nonsense dismantling of ten dangerous myths about business strategy, revealing it as a messy, human process of experimentation and trade-offs—not a magic trick from a genius CEO.
You’ll learn
- Strategy emerges from experimentation, not a single idea
- Be different, not the best—embrace trade-offs
- Focus on customer value, not beating competitors
- Strategy is a continuous conversation, not a static plan