Play Bigger
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What’s it about?
Stop competing in crowded markets. Learn to create entirely new categories—like Salesforce and Uber did—and dominate them by defining the problem, owning the narrative, and becoming the Category King.
You’ll learn
- Identify a Big Problem that customers desperately need solved
- Design a Lightning Strike to launch your category
- Craft a compelling narrative that makes your category inevitable
- Become the Category King by owning the market you create