Provoke cover

Provoke

9 min read 11 min listen Narrated by Sophie
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What’s it about?

Stop optimizing for a dying game. This book reveals how to escape the 'Big Squeeze' of commoditization and disruption by creating a Provocative Proposition that makes your competition irrelevant.

You’ll learn

  • Escape the trap of incrementalism
  • Build a Provocative Proposition
  • Turn weaknesses into contrarian assets
  • Create a culture of permanent beta