The Illusion of Innovation cover

The Illusion of Innovation

11 min read 14 min listen Narrated by Sophie
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What’s it about?

Most of what we call innovation is just novelty. This book reveals the uncomfortable truth about real breakthroughs and how to pursue them.

You’ll learn

  • Distinguish innovation from novelty
  • Why most 'innovation' is an illusion
  • Cultivate patience and intellectual humility
  • Embrace risk and tolerate failure