The JOLT Effect
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What’s it about?
A groundbreaking sales book that reveals the real enemy of closing deals isn't indecision—it's customers who have already decided to do nothing, and how to jolt them out of inertia.
You’ll learn
- Identify status-quo seekers vs. skeptics
- Validate the status quo to build trust
- Leverage loss aversion to create urgency
- Transform the buying process to reduce friction