The New Strategic Selling
Read this summary in any language — built-in translation in the reader.
What’s it about?
A systematic framework for navigating complex sales by analyzing the four types of buying influences, uncovering hidden motivations, and strategically managing each stakeholder to win deals.
You’ll learn
- Identify the four buying influences
- Uncover the real 'Why Bother'
- Spot red flags before it's too late
- Gain access to the Economic Buyer