The Strategy and Tactics of Pricing
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What’s it about?
A masterclass in shifting from cost-plus pricing to a value-driven strategy that captures the true worth of your product, turning pricing into your most powerful profit lever.
You’ll learn
- Calculate economic value from the customer's perspective
- Use price fences to segment customers by willingness to pay
- Frame price increases as reflections of added value
- Align sales incentives with profitability, not volume