The Winner's Curse
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What’s it about?
Why do we overpay at auctions, cling to losing stocks, and value a mug more once we own it? This book reveals the hidden biases that make us predictably irrational, and how to outsmart them.
You’ll learn
- Why winners often overpay
- How loss aversion skews decisions
- The power of mental accounting
- How to design smarter choices