Trust Factor cover

Trust Factor

10 min read 14 min listen Narrated by Sam
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What’s it about?

Neuroscientist Paul Zak reveals that trust is a biological imperative, not a soft concept, and provides a science-backed framework to build high-trust organizations that outperform by unlocking oxytocin-driven performance.

You’ll learn

  • Trust is a measurable biological driver of performance
  • Oxytocin is the chemical foundation of trust
  • Eight behaviors to trigger oxytocin and build trust
  • Vulnerability and transparency are leadership superpowers