
Trust Factor
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What’s it about?
Neuroscientist Paul Zak reveals that trust is a biological imperative, not a soft concept, and provides a science-backed framework to build high-trust organizations that outperform by unlocking oxytocin-driven performance.
You’ll learn
- Trust is a measurable biological driver of performance
- Oxytocin is the chemical foundation of trust
- Eight behaviors to trigger oxytocin and build trust
- Vulnerability and transparency are leadership superpowers